NOKIA MOBILE IS READY TO TAKE ON ANY BRAND, SAYS VP – INDIA AND MENA, HMD GLOBAL

Nokia Mobile India

Absence of 4G in Nokia 5310

Here, he highlighted that as per an IDC report, India recorded 130 million feature phone shipments in 2019, of which a big chunk belongs to 2G feature phones. That’s why they expect the users to carry their audio content in their phones or to use the wireless FM, so that they do not need 4G to use this device.

Battery size in Nokia smartphones

The interviewer says that the consumers want bigger batteries than 4000 mAh battery in their Nokia smartphones. However, Sanmeet said that the runtime of a battery depends on how well the phone is optimized with the processor, screen, and other functionalities. He says they introduced the “2-day battery life” with phones like Nokia 7.2 and Nokia 2.3.

Interestingly, the interviewer asked that with bigger batteries they can increase the runtime from 2 to 3 days. However, Sanmeet stressed on the point that the 2-day battery life is good enough. Rather some consumers want a better display (PureDisplay) or a device replacement guarantee. And, HMD Global is happy to take the feedback of the consumers on board.

Pricing of Nokia devices

He said that the price needs to be compared with the value of the phone. The market is heavily commoditized but Nokia Mobile has a strong differentiator in the form of its craftsmanship and build quality, which cannot be compared with the other brands.

He also presented an example saying that a mid-range or a lower-end device from Nokia receives 2 years of Android updates, but the other branded devices do not get the OS upgrades for that long.

Absence of Nokia’s UI or OS

Nokia Mobile wants to give its consumers the freedom to choose the applications that they want in their phones. As per him, Nokia Mobile does not want to fill the devices with unwanted apps or bloatware, unlike the other branded devices. Because, then the consumer does not have any chance to remove them on their own.

Being a part of Android One 

Because of the Android One’s presence, Nokia Mobile can give the promised 2 years of Android upgrades and 3 years of monthly security updates. And, HMD Global is very active in the Android Enterprise program, in which the businesses ask for a secured device.

Full Report at Nokia Mob