Samsung has nailed its smartwatch strategy and Apple knows it | Samsung Smartwatch

Samsung has nailed its smartwatch strategy and Apple knows it

Samsung Smart Watch

Yes, this might seem like a controversial claim, but hear me out. We have seen all manner of smartwatches from Samsung ever since it started launching them under the Galaxy Gear brand in 2013. The original Galaxy Gear had a square-shaped display and Samsung stuck with that design for the next few models. Then came the Gear S in 2014 with its curved display.

Samsung first smartwatch with a circular display and physical rotating bezel came in 2015. It was the Gear S2 and it proved to be an instant hit. We pointed out in our Gear S2 review that Samsung had finally understood what a smartwatch needed to be.

Its decision to use the physical bezel as an input method was so simple yet effective. Rotating bezels have existed on conventional watches since the 1953 Blancpain Fifty Fathoms, widely considered to be the first watch with a rotating physical bezel. Samsung didn’t break any new ground when it came to watch design but it’s innovative use of this design element really made the market sit up and take notice of Samsung smartwatches.

Apple entered the smartwatch market in 2015 and by that time, the market was flooded with Android-powered smartwatches and the general perception was that they weren’t really that good. Apple was quick to position its smartwatch as more of a fashion accessory. It was that different marketing strategy and the fact that it already had a robust ecosystem of iOS device owners to rely upon quickly enabled the company to reach the top of the smartwatch market.

Its advantage over the competition has allowed Apple to take control of the smartwatch market but Samsung has consistently been on Apple’s heels. It still remains the second-biggest smartwatch vendor behind the Cupertino company and continues to inch upwards. Samsung’s upcoming smartwatch has the potential of further increasing Samsung’s share.

We exclusively revealed last week that Samsung’s next Galaxy Watch is going to have a physical rotating bezel. Samsung ditched it completely last year with the Galaxy Watch Active and then only brought back a touch-sensitive bezel with the Galaxy Watch Active 2. The fact that an honest to God rotating bezel is making a comeback is going to excite many Samsung fans.

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